Advantages
The company remains focused on the anti-corrosion field, concentrating on brand building, prioritizing product R&D, strengthening talent cultivation, ensuring product quality, maintaining stable production, reducing overall costs, establishing sales networks, improving after-sales service, valuing customer experience, emphasizing technical service, providing construction training, consolidating company performance, and focusing on product categories, resulting in a clear competitive advantage over its peers.
Brand
Quality
Cost

01
Brand Advantage
As a national high-tech enterprise, the company's founder has over 17 years of experience in the steel structure/industrial anti-corrosion/flooring/building/road marking coatings industry. Since its establishment, the company has undertaken numerous large-scale steel structure/industrial anti-corrosion/flooring/building/road marking coating projects, serving a large number of clients and achieving excellent business performance. The Magi brand has gained widespread recognition from steel structure/industrial anti-corrosion/flooring/building/road marking coating engineering clients, cultivating the company's brand and establishing a positive brand image, resulting in a strong brand advantage.
02
R&D Advantage
The company has established long-term industry-academia-research cooperation with the Shanghai University of Engineering Science and Technology's coating laboratory and has appointed a professor from Shanghai University of Engineering Science and Technology as a senior consultant to guide R&D and production. The company has established a joint graduate training base with Shenyang University of Technology and Shenyang University of Chemical Technology, and has jointly established an expert workstation with Professor Liao Youwei's expert team from Central South University of Forestry and Technology. Relying on the Northeast Coatings Base, a professional coating R&D and innovation center has been established. The company prioritizes product R&D, application technology, and construction technology, and has applied for numerous patents, giving it a significant R&D advantage.
03
Talent Advantage
Led by professors and doctors, the company's team comprises professionals of different levels and backgrounds in R&D, production, sales, service, finance, procurement, and safety. The company continuously introduces young, highly skilled professionals to strengthen its team, resulting in a significant talent advantage.
04
Scale Advantage
The company's Liaoning base covers 200 acres, with an annual coating production capacity of 200,000 tons and over 100 production lines. In addition to self-sufficiency, the company has signed ODM and OEM agreements with numerous industry companies for an annual output exceeding 5,000 tons, giving it a significant scale advantage far exceeding that of other domestic coating companies.
05
Stable Production Advantage
Located in an industrial park, the company ensures the stability of its production processes. Its quality management system complies with the GB/T 19001 standard. The automated and intelligent production mode strongly guarantees product quality, and all orders are processed according to schedule, ensuring production stability.
06
Product Quality Advantage
With extremely strict control over raw material warehousing, production processes, and finished product warehousing, product quality has gained widespread recognition from various clients. The high rate of repeat business from long-term clients and excellent third-party testing results, along with virtually zero on-site complaints, demonstrate the company's product quality advantage.
07
Cost Advantage
Through continuous innovation and R&D, large-scale stable production, and ongoing employee training to improve overall efficiency, the company focuses on the steel structure/industrial anti-corrosion/flooring/building/road marking fields. By establishing strategic partnerships with major raw material suppliers, implementing large-scale centralized procurement to reduce costs, maintaining tight and orderly control over production processes to ensure a near 99% first-pass yield, and striving for zero on-site complaints, the company has achieved a significant cost advantage.
08
Sales Advantage
Through a nationwide network of distributors and strategic partnerships with nearly 100 coating construction companies, combined with offline sales, the company has established a multi-tiered market marketing channel network that combines direct sales and channel sales. Its sales network covers 28 provinces, municipalities, and autonomous regions across China. The ability to flexibly adjust and allocate solutions based on customer needs, offering personalized and customized solutions, provides a solid foundation for the company's continued and stable development, giving it a significant sales advantage over its competitors.
09
After-Sales Service Advantage
With 36 service centers nationwide, the company's production, customer service, and finance teams provide rapid and effective support to sales personnel in meeting customer needs after product sales. Timely delivery, timely customer notification, timely logistics tracking, proactive follow-up, and prompt problem resolution have earned the company strong customer approval and established long-term, positive partnerships, highlighting its superior after-sales service.
10
Technical Service Advantage
The company's professional technical service team provides customized construction solutions based on customer needs and conducts professional construction technical training for construction units. Through repeated communication with contractors during the pre-construction, mid-construction, and post-construction phases, the company provides professional construction guidance, helping contractors complete projects on time and to high standards. Long-term, stable partnerships with nearly 100 construction units demonstrate the company's advanced technical service advantages.
11
Performance Advantage
Through long-term efforts in numerous fields such as steel structures, power, bridges, iron and steel metallurgy, ports and docks, machinery, municipal engineering, flooring, building engineering, road engineering, petrochemicals, and shipbuilding, the company has accumulated a wealth of anti-corrosion engineering cases and established long-term strategic partnerships with many large-scale state-owned enterprises, state-owned enterprises, and private enterprises, including CNPC, Sinopec, Ben Steel, Jinxi, China Construction, China Communications Construction, Henan Oriental, Shanhai Anti-corrosion, Xiangguang, China Minmetals, and Baoye Group, demonstrating a significant performance advantage.
12
Qualification Advantage
The company holds hazardous chemicals operating permits, safety production permits, drinking water hygiene permits, and certificates for traffic marking products certified by the China Academy of Transportation Sciences. It also possesses various material supply qualifications for construction, anti-corrosion, fire prevention, and waterproofing, giving it a significant qualification advantage over its competitors.
13
Product Category Advantage
The company consistently focuses on the steel structure/industrial anti-corrosion/flooring/building/road marking fields. Its main products include zinc-rich primers, cold-galvanized paint, epoxy resin paint, silicone high-temperature paint, asphalt paint, anti-static anti-corrosion paint, glass flake anti-corrosion paint, polyurethane paint, fluorocarbon paint, chlorinated rubber paint, fire-retardant paint, water-based industrial paint, inorganic mineral coatings, and wood wax oil, among other specialty anti-corrosion, fire-retardant, and environmentally friendly paints. This comprehensive range of products meets the diverse on-site needs of most steel structure and concrete engineering projects in terms of anti-corrosion and fire protection, providing an unparalleled product category competitive advantage and a one-stop solution for all types of coatings.